The Hidden Ecosystem
The Innovation Team from the Seattle Department of Transportation (SDOT) developed the Seattle Transportation Information Infrastructure Plan to address how information infrastructure can better serve traveler needs. The term “The Hidden Ecosystem” encompasses all the actors that involved in Seattle’s transportation system, including the travelers themselves, navigation apps, transit services, physical infrastructure, and SDOT.
Project
Seattle Transportation Information Infrastructure Plan Design
Client
Seattle Department of Transportation
Collaborators
Story 2 Designs
Services
Illustration
Print Design
Web Design
Web Development
Infographics
Approach
The plan centers 10 user personas, called travelers (see image left), and their unique transportation needsThe plan is wrapped in a user-friendly design that centers the travelers and their needs within the ecosystem. The design cohesively connects the print report, website, and supporting graphics, and work within the SDOT color palette.
Using modular vector illustrations on an isometric grid, the design was given a sense of dimension and movement, and would being cohesion and flexibility to its print and digital collateral.
Delightful Moments
The print and digital versions of the Hidden Ecosystem graphic are interactive. Inspired by the concept of hidden information (that the plan speaks of revealing and making accessible), icons are hidden in the graphic that can only be revealed using a red lens.