The Gratitude Report
The Pride Foundation wanted the 2019 Gratitude Report to center the network of supporters, movements, and organizations that make up their resilient ecosystem. With a pandemic creating more isolation, this report serves as a hopeful message of united strength.
Project
Pride Foundation’s 2019 Gratitude Report
Client
Pride Foundation
Collaborators
Story 2 Designs
Services
Print Design
Illustration
Approach
With the Creative Direction and partnership of Jordan Green of Story 2 Designs, we designed a powerful and uplifting look for the 2019 report. Weaving new symbolism into the existing brand visual system, we found an elegant balance of form and function. The brand colors distinguish each section, the brand ripples serve as call outs for key pieces of information, and the landscape imagery pushes the concept of the ecosystem uniting it all.
Full spread graphic of Pride’s Ecosystem.